Privacy Policy of Rothns

At Rothns, we take your privacy seriously. This Privacy Policy outlines how we collect, use, store, and protect your personal information when you visit our website (including when you browse, purchase products, or contact us), as well as your rights regarding this information. By using our website, you agree to the practices described in this policy.

1. Information We Collect

We may collect two types of information: personal information (information that can identify you) and non-personal information (anonymous data that does not identify you).

1.1 Personal Information

We collect personal information only when you voluntarily provide it to us, such as during the following interactions:

Purchases: When you place an order for shoes, bags, or other products, we collect details like your full name, shipping address, billing address, email address (e.g., [email protected] for communication), phone number, and payment information (e.g., credit card details—note that we do not store full payment information; this is processed securely by our trusted third-party payment providers).
Account Creation: If you create a user account on our website, we collect your name, email address, and a password (which is encrypted for security).
Contact and Support: When you reach out to us via email, contact forms, or other channels (e.g., to ask questions about our products like flats, sneakers, Mary Janes, clogs, totes, or handbags), we collect your name, email address, and the content of your message to respond to your inquiry.
Newsletter or Promotions: If you sign up for our newsletter or opt in to receive promotional updates (e.g., about new product launches, sales, or sustainable initiatives), we collect your email address to send these communications.

1.2 Non-Personal Information

We automatically collect non-personal information to improve our website’s functionality and your browsing experience. This may include:

Technical details: Your device type (e.g., computer, smartphone), operating system, browser type, IP address, and the pages you visit on our website.
Usage data: The time and date of your visit, the duration of your stay, the links you click, and how you navigate our product categories (e.g., views of our washable sneakers or sustainable totes).
Cookies and similar technologies: We use cookies (small text files stored on your device) and similar tools (e.g., web beacons) to track non-personal usage data, remember your preferences (e.g., language settings), and personalize your experience (e.g., showing you relevant products based on your browsing history). You can manage cookie settings in your browser, but disabling certain cookies may affect the functionality of our website (e.g., preventing you from completing a purchase).

2. How We Use Your Information

We use your personal and non-personal information for specific, legitimate purposes that align with our business of providing high-quality, comfortable, stylish, and sustainable shoes and bags. These purposes include:

2.1 Fulfilling Orders and Providing Services

Process and fulfill your product orders (e.g., shipping your selected flats, clogs, or handbags to your provided address).
Communicate with you about your order status (e.g., confirmation emails, shipping updates, delivery notifications) via your provided email address or phone number.
Resolve issues related to your order (e.g., returns, exchanges, or product inquiries about washable or sustainable features).

2.2 Improving Our Website and Products

Analyze non-personal usage data to understand how users interact with our website (e.g., which product pages are most visited) and make improvements to navigation, design, and functionality.
Gather feedback (directly or indirectly) to enhance our product offerings (e.g., refining the comfort of our sneakers or the sustainability of our tote materials) and tailor our collection to your needs.

2.3 Communication

Send you transactional emails (e.g., order confirmations, password reset links) that are necessary for your use of our services.
If you opt in, send you promotional communications (e.g., newsletters about new sustainable handbag lines, discounts on washable shoes) or updates about our brand’s sustainability efforts. You can unsubscribe from these communications at any time by clicking the “unsubscribe” link in the email or contacting us at [email protected].
Respond to your questions, comments, or support requests (e.g., helping you choose the right size for Mary Janes or explaining our washable product care instructions).

2.4 Account Management

Maintain and secure your user account (if you create one), allowing you to track past orders, save shipping addresses for future purchases, and manage your preferences.

2.5 Compliance and Security

Comply with applicable laws, regulations, and legal obligations (e.g., tax requirements, consumer protection laws).
Protect our website, users, and business from fraud, unauthorized access, data breaches, or other security risks (e.g., verifying your identity when you make a purchase or update your account).

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for marketing purposes. We may share your information only in the following limited circumstances:

3.1 Trusted Third-Party Service Providers

We work with third-party providers who help us operate our business and deliver services to you. These providers are contractually obligated to protect your information and use it only to perform the services we request. Examples include:

Payment Processors: To securely process your payment information (e.g., credit card transactions) — these providers do not store or use your payment details for any other purpose.
Shipping and Fulfillment Partners: To deliver your orders (e.g., shipping carriers need your name and address to send your Rothns shoes or bags).
Email Service Providers: To send transactional or promotional emails (if you opt in) — these providers are prohibited from accessing or using your email address for their own marketing.
Analytics Tools: To analyze non-personal usage data (e.g., Google Analytics) — these tools do not identify you personally.

3.2 Legal Requirements

We may disclose your personal information if required by law, regulation, or legal process (e.g., a court order, subpoena) or if we believe in good faith that such disclosure is necessary to protect our rights, your safety, or the safety of others, or to investigate fraud or unauthorized activity.

3.3 Business Transfers

In the event of a merger, acquisition, sale of assets, or other business transaction involving Rothns, your personal information may be transferred to the new owner or entity. We will notify you via email or a prominent notice on our website before your information is transferred and becomes subject to a different privacy policy.

4. How We Protect Your Information

We implement reasonable technical, administrative, and physical security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

Encryption of sensitive data (e.g., passwords, payment information) using industry-standard protocols.
Secure storage of data on servers with restricted access (protected by firewalls and other security tools).
Regular reviews and updates to our security practices to address emerging risks.
Training for our team on data protection best practices to ensure they handle your information responsibly.

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we take all reasonable steps to minimize risks.

5. Your Rights Regarding Your Information

You have certain rights regarding your personal information, and we make it easy for you to exercise these rights. Depending on applicable laws (e.g., GDPR, CCPA), your rights may include:

5.1 Access and Correction

You can request access to the personal information we hold about you (e.g., your order history, account details) and ask to correct any inaccurate or incomplete information. To do this, you can log into your user account (if you have one) or contact us at [email protected].

5.2 Deletion

You can request that we delete your personal information, subject to certain legal obligations (e.g., we may need to retain some data for tax or order fulfillment records). To request deletion, please contact us at [email protected].

5.3 Opt-Out of Promotional Communications

You can unsubscribe from our promotional emails at any time by clicking the “unsubscribe” link in the email or by emailing us at [email protected]. Please note that we may still send you transactional emails (e.g., order confirmations) even if you opt out of promotions.

5.4 Data Portability

You can request a copy of your personal information in a structured, machine-readable format (e.g., your order history) to transfer to another service provider, where applicable by law. Contact us at [email protected] to make this request.

5.5 Withdraw Consent

If you provided consent for a specific use of your information (e.g., signing up for newsletters), you can withdraw that consent at any time. This will not affect the lawfulness of any processing we conducted before you withdrew consent.

6. Retention of Your Information

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. For example:

Order-related information (e.g., name, address, order details) is retained for a reasonable period after delivery to handle returns, warranties, or tax obligations.
If you create an account, your information is retained until you request its deletion or we deactivate inactive accounts (we will notify you before deactivating an account).
Non-personal information (e.g., usage data) may be retained indefinitely for analytics and website improvement purposes.

7. Third-Party Links

Our website may contain links to third-party websites (e.g., social media platforms, partner brands). This Privacy Policy applies only to Rothns’ website — we are not responsible for the privacy practices or content of third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

8. Children’s Privacy

Our website is not intended for children under the age of 13 (or the applicable age of majority in your jurisdiction). We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will delete that information promptly. If you believe a child has provided us with personal information, please contact us at [email protected].

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make changes, we will revise the “last updated” date at the top of this policy and post the updated version on our website. We may also notify you of significant changes via email (if you have provided your email address) or a prominent notice on our website. We encourage you to review this policy periodically to stay informed about how we protect your information.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, your personal information, or our privacy practices, please contact us at:

Email: [email protected]

We will respond to your inquiry as promptly as possible (typically within 1-3 business days) and work with you to resolve any issues.